What is an Internet Strategy?
An Internet Strategy is the roadmap for your business to make a positive impact on your bottom line by leveraging the power of the Internet. A successful Internet Strategy is based on the following criteria:
- Aesthetics – Does your website have a pleasing appearance?
- Information Structure and Layout – Are your customers easily able to find the information that they need when they visit your website? Is that information leading them to the proper calls to action?
- Functionality – Are you offering your customers the latest functionality?
- Maintainability – One of the keys to being an industry leader with your website is to keep your content up to date. Do you have a website content management system that allows you to do this?
- Internet Marketing – By 2010, marketing directors have stated that they will be budgeting more for Internet Advertising than any other media. You must position yourself now to be on the forefront of this movement.
- Hosting – Does your website respond quickly or does it take a while to load? Web users want fast information. If your website doesn’t load quickly, they may move on to the competition.
- Search Engine Optimization – Can your site be found on search engines? Over 50% of site traffic comes from search engines, and around 75% of new traffic comes from search engines. It is very important to position yourself well on the search engines in order to be found by new customers.
- Offline Marketing – Are you clearly advertising your website with your company branded material? As mentioned above, around 75% of new traffic comes from search engines, which means the other 25% need to hear about you through offline marketing.
ParableSoft can consult with you to help build your Internet Strategy with a strong focus on how it will impact your bottom line. Whether this means more customers, better sales, or saving time from a business process that exists today, we can help.